"Suddenly, it’s no longer about the “campaign.” Rather, it’s about understanding the social influence of your own loyal consumers. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?"

~ http://adage.com/article/digitalnext/ad-campaigns-dead/230213/

25 October 2011 ·

About Me

20-something in San Francisco with a love for exploring the city and grilled cheese.

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